● human · set by hand
◆ machine · generated · 14 tokens · 1920 ms
Turning difficult designs into fast, stable websites since 2011. These days the toolkit includes AI.
Studios bring the concept. I make sure it survives production. If an uneven grid is what makes a page feel alive, I change the code to fit the grid, not the other way round.
Retail · via a branding studio
Every slanted edge on the site uses the 22° angle from the store's shelving, from the wide desktop layout down to the phone. The slider shows a hint of the next colour just before it changes.
Ceramics maker · Shopify
Search data and an image model decide how each product photo is named, described and tagged. Several hundred photos a day go through it, and nobody renames files by hand any more.
Travel publisher · via an agency
Routes drawn on a live 3D relief, with pages that load in under a second on hotel wifi. Lighthouse on mobile: 97 on the home page and 99 on route pages.
A call, your deck and the limits. I come back with questions and a first sense of scope.
The hardest interaction runs in a browser before anyone gets attached to a static mock-up.
A staging link from day one and a written log of decisions. No surprise reveal at the end.
Docs, a short CMS session for your team and a tidy repository.
What it is, when it has to launch and which part worries you. Rough notes are fine.
